When making a music video, you need to be organised, a lot of planning goes into creating these 2-3 minute long videos and in this length of time, lots of different shots are all crammed together. The effect of having a constant change of shot types is that it keeps our mind occupied, avoiding viewer fatigue. It also catches our eye because if a video was to stay on one shot, our attention would be lost, we would be bored of seeing the same thing, we want excitement and continuous shot changes at a fast pace. Even a slow, relaxed genre of music has a video which explores different shots throughout because it makes it interesting, it is constantly feeding our minds with different angles, distances etc. It also allows the video to explore more than one scene rather than staying in the same place, once again adding more interest and giving the music video more of a story or theme.
Lighting is an important part of making a music video because it sets the mood and adds to the atmosphere. It can completely change the appearance of the scene and can be used in a variety of ways, for example spot lights and strobe lights to natural light. Natural light can be hard to work with and often unreliable as weather can change unexpectably which can ruin the desired look of the scene.
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